Amazon is big and only getting bigger. In fact, half of all online purchases in the US are now made on just this single platform compared to the rest of the web, and globally Amazon is seeing close to 200 million unique visitors each month. With such an overwhelming number of people shopping on Amazon, odds are your customers are among them. However, when searching for your brand on Amazon, what are your customers finding? Do they come across your brand, but only a handful of products, or less than flattering images of your products? Or even worse do they not find your brand at all, but rather your competition? I feel these questions suggest the more important reasons to be on Amazon is not just pure sales growth (although that is definitely a large byproduct if done well) but rather increasing awareness of your brand and the full selection of products you sell.